ABOUT ABSOLUT X

From Andy Warhol to Swedish House Mafia, ABSOLUT Vodka has always pioneered exciting creative collaborations. With the launch of ABSOLUT X, the brand is exploring new territory by bringing together artists from three different disciplines – music, art, and mixology to create exceptional live and digital experiences. These never-before seen artistic endeavors are created in complete collaboration with our partners.

ABSOLUT X aims to provoke and delight the senses with an experience that takes fans on a journey into the unknown.

ABSOLUT X TRAILER

ABOUT ABSOLUT X
Credits: ABSOLUT

ABSOLUT PROFILE

HISTORY: In 1979, a Swedish vodka called ABSOLUT appeared in the U.S. - a big moment for a brand whose story goes back over four-hundred years.

HERITAGE: ABSOLUT has a long line of visionaries behind it. Starting with its founder L.O. Smith - a man they called "The King of Vodka."

PRODUCTION: Every drop of ABSOLUT VODKA in the world comes from one source - the small village of Ahus in southern Sweden.

DRINK STORY: Since going global in 1979, ABSOLUT VODKA has been proven to create exceptional drinks for any occasion.

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